story

刃付け職人に聞いてみた。「ペンチ・ニッパのここをチェック！」〜切れ味が感触で分かる編〜

I asked the blade craftsman. "Check here of pliers and nippers!" ~You can feel the sharpness~

All of Fujiya's products are very particular about the blade. Sharpening is the process of sharpening the blade with a file to make it sharper. Even today, craftsmen sharpen each...

刃付け職人に聞いてみた。「ペンチ・ニッパのここをチェック！」〜ニッパの刃の切れ味編〜

I asked the blade craftsman. "Check here of pliers and nippers!" ~Sharpness of nipper blades~

Fujiya has a department of craftsmen who specialize in edging. Sharpening is the process of sharpening the blade with a file to make it sharper. This time, we will talk...

【販売の背景】KUROKINヒットの影の立役者はインスタ。「#KUROKIN」で工具の常識を覆す

[Sales background] The behind-the-scenes player behind KUROKIN's hits is Instagram. Overturning common sense of tools with "#KUROKIN"

Thanks to you, KUROKIN has become a hot topic not only in pro shops, but also in home centers and online shopping. However, even such KUROKIN did not sell well...

【開発秘話】トップブランドの誇りにかけて、国内初の黒メッキのペンチ・ニッパを実現

[Secret story of development] Realizing Japan's first black-plated pliers and nippers with the pride of a top brand

Pliers and nippers from KUROKIN with a black metallic finish that creates a sense of luxury. Because Fujiya boasts the No. 1 market share in Japan, there is a commitment...

[Background of birth] Until the birth of the “KUROKIN brand” that opened up a new era of tools

KUROKIN took the tool industry by storm with its smart design. We interviewed CEO Nozaki about the background to the birth of the brand, and traced the birth of KUROKIN....