story

I asked the blade craftsman. "Check here of pliers and nippers!" ~You can feel the sharpness~

All of Fujiya's products are very particular about the blade. Sharpening is the process of sharpening the blade with a file to make it sharper. Even today, craftsmen sharpen each...

I asked the blade craftsman. "Check here of pliers and nippers!" ~Sharpness of nipper blades~

Fujiya has a department of craftsmen who specialize in edging. Sharpening is the process of sharpening the blade with a file to make it sharper. This time, we will talk...

STORY // SNSから始まった変革。「#KUROKIN」が覆した工具の常識

[Sales background] The behind-the-scenes player behind KUROKIN's hits is Instagram. Overturning common sense of tools with "#KUROKIN"

Thanks to you, KUROKIN has become a hot topic not only in pro shops, but also in home centers and online shopping. However, even such KUROKIN did not sell well...

[Secret story of development] Realizing Japan's first black-plated pliers and nippers with the pride of a top brand

Pliers and nippers from KUROKIN with a black metallic finish that creates a sense of luxury. Because Fujiya boasts the No. 1 market share in Japan, there is a commitment...

STORY // 工具の新時代を切り拓いた、プレミアムブランド「KUROKIN」誕生の軌跡

[Background of birth] Until the birth of the “KUROKIN brand” that opened up a new era of tools

KUROKIN took the tool industry by storm with its smart design. We interviewed CEO Nozaki about the background to the birth of the brand, and traced the birth of KUROKIN....