【販売の背景】KUROKINヒットの影の立役者はインスタ。「#KUROKIN」で工具の常識を覆す

[Sales background] The behind-the-scenes player behind KUROKIN's hits is Instagram. Overturning common sense of tools with "#KUROKIN"

Thanks to you, KUROKIN has become a hot topic not only in pro shops, but also in home centers and online shopping. However, even such KUROKIN did not sell well from the beginning . What was the story behind this hit product? Tsujita from the planning department and Hayashi from the design department look back on those days.

刃付け職人に聞いてみた。「ペンチ・ニッパのここをチェック！」〜ニッパの刃の切れ味編〜

I asked the blade craftsman. "Check here of pliers and nippers!" ~Sharpness of nipper blades~

Fujiya has a department of craftsmen who specialize in edging. Sharpening is the process of sharpening the blade with a file to make it sharper. This time, we will talk about nipper blades that affect the sharpness of blade craftsmen 8-year Matsui and 1-year Nishio I asked about the secret of this and how to check the sharpness of your nippers.

刃付け職人に聞いてみた。「ペンチ・ニッパのここをチェック！」〜切れ味が感触で分かる編〜

刃付け職人に聞いてみた。「ペンチ・ニッパのここをチェック！」〜切れ味が感触で分かる編〜

フジ矢の商品はどれも、刃付けに非常にこだわっています。刃付けとは、刃の部分を切れ味良くするためにやすりで刃を研ぐこと。繊細な力加減や目利きが必要になるため、今も職人の手仕事で一本一本を研いでいます。前回に引き続き、刃付け職人8年目の松井と1年目の西尾に、KUROKINの刃つけのこだわりや、切れ味の良いニッパの見分け方を聞いてみました。

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