KUROKINストーリー
I asked the blade craftsman. "Check here of pliers and nippers!" ~Sharpness of nipper blades~
Fujiya has a department of craftsmen who specialize in edging. Sharpening is the process of sharpening the blade with a file to make it sharper. This time, we will talk about nipper blades that affect the sharpness of blade craftsmen 8-year Matsui and 1-year Nishio I asked about the secret of this and how to check the sharpness of your nippers.
[Sales background] The behind-the-scenes player behind KUROKIN's hits is Instagram. Overturning common sense of tools with "#KUROKIN"
Thanks to you, KUROKIN has become a hot topic not only in pro shops, but also in home centers and online shopping. However, even such KUROKIN did not sell well from the beginning . What was the story behind this hit product? Tsujita from the planning department and Hayashi from the design department look back on those days.
[Secret story of development] Realizing Japan's first black-plated pliers and nippers with the pride of a top brand
Pliers and nippers from KUROKIN with a black metallic finish that creates a sense of luxury. Because Fujiya boasts the No. 1 market share in Japan, there is a commitment that cannot be compromised. Production manager Sato and design manager Ohta talk about the twists and turns that led to the commercialization of the product.
[Background of birth] Until the birth of the “KUROKIN brand” that opened up a new era of tools
KUROKIN took the tool industry by storm with its smart design. We interviewed CEO Nozaki about the background to the birth of the brand, and traced the birth of KUROKIN.